It all starts with a node
A point, a connection, a network. The logo grows out of a network of nodes, the symbol of how artificial intelligence thinks.
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Project · Logo & identity
Bot Team
How do you make artificial intelligence feel human?
01 · The challenge
An AI agency made of people.
Bot Team is a Tel Aviv agency: three experts who build custom AI agents for companies. Agents that don't just answer, they do the work: they book calls, qualify leads and update business software. The brief asked for an identity built on three values.
ReliabilityHuman sideExcellence
Name SurnameAI Solutions Leadhello@botteam.aibotteam.ai
AI agents that do real work02 · What I did
From node to person.
The bot becomes human
Something was missing. The nodes turned into a human figure: the bot becomes a member of the team. AI works alongside people, not in their place.
Solid and grounded
I made the connections between the nodes thicker: the symbol has more presence, it feels stable, not fragile.
A B made to measure
The font is Bricolage Grotesque, with the B redrawn on the same circles as the symbol. Mark and wordmark speak the same language, and the symbol is recognizable on its own.
Aa
Bricolage GrotesqueABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
The colors
Night blue for the solidity of technology, mint green for the human side and energy.
Night blue#192D45RGB 25 / 45 / 69
Green#5EB991RGB 94 / 185 / 145
Blue black#1B1E29RGB 27 / 30 / 41
White#FFFFFFRGB 255 / 255 / 255
Grey#6C6E79RGB 108 / 110 / 121
The website
The interface, in motion.
The interface design: editorial, dark, with a modular grid. The page scrolls on its own: you can stop it with the pause button.
03 · The result
The client was happy.
“It was a pleasure working with Martina: she delivered high-quality work, communicated clearly throughout the project and was always open to feedback and revisions. The final files were professional, well prepared and met every expectation. I would work with her again and recommend her to anyone looking for a reliable, skilled designer.”