Project · Motion
Anima del Casentino
How do you bring a music festival into the train station of Florence?
01 · The challenge
Three screens 25 meters long.
Naturalmente Pianoforte is a music festival that celebrates the Casentino valley: historic villages and natural spaces become stages. To promote it, the festival rented The Gallery, the immersive gallery in Florence's Santa Maria Novella station. For me it was a personal and logistical challenge: very long animations, huge panels and technical details, like the seconds of black that can't last too long.
02 · The idea
The piano keys become the brand.
I reinterpreted the piano keys as the key element of the identity: white, black and colored bars that move in rhythm and turn music into a visual story.
04 · The Gallery
Music runs through the station.
The animation in the Santa Maria Novella gallery: three screens that walk alongside passersby with the festival's keys, colors and images.
05 · The result
An immersive gallery that catches the eye.
A festival from the Casentino reached the heart of Florence. The animations catch the attention of people crossing the station, while respecting all the gallery's safety rules: no flashing, calm rhythms and short pauses of black.
03 · The animated icons
An icon for every soul of the festival.
For the website and social media I animated the icons of the festival's sections: the keys fall, lock together and become the symbol. Click an icon to see it large with sound.