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Project · Photography
Datway
How do you bring a tracksuit to life in the middle of the snow?
The challenge
A tracksuit designed by a young guy full of dreams, still waiting to be discovered.
The idea
Taking the tracksuit out of the city, into the heart of nature: snow, trees and black standing out against white.
The result
A photo shoot to launch the brand: the tracksuit comes to life, in the snow of Monte Bondone.