The ribbon
A ribbon that ties people together and, as it folds, writes the number 130.
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Project · Logo & identity · Motion
Cooperazione 130
How do you make 130 years of cooperation visible?
01 · The challenge
130 years, one single sign.
For the 130th anniversary of the Trentino Federation of Cooperatives, we needed an identity that could speak to younger people too. We were a team of six girls: each of us brought her own proposal, and one was carried all the way through.
02 · The mapping
Before designing, we listened.
We mapped Trentino's cooperative movement: the people, the places and the cooperatives that hold it together. Every idea grew out of this map.
03 · My proposal
Cooperation is in the DNA of the people of Trentino.
My proposal started from one idea: cooperation in Trentino reflects values written in the community's DNA, meaning solidarity, sharing and a sense of belonging. On a grid I drew four shapes, like the letters of a code. Combined, they form the number 130 and become a pattern.
The grid
Shape 1
Shape 2
Shape 3
Shape 4
04 · The final identity
A ribbon that brings together.
The quotes
“The past never stops ending, the future never stops beginning, Cooperation is present.”
The weaves
The ribbon knots, rolls and weaves: each postcard tells a different way of being together.
The ribbon real
A tape dispenser: the cooperation ribbon becomes an object to pull and use during conferences.
In the city
The ribbon leaves the paper: in the square, on T-shirts, on the map of the cooperatives.
05 · The result
A project that still moves people.
“Even now, the brand and the identity for the 130th anniversary still move me: a truly successful, shared piece of work!”