Naturalmente Pianoforte is a prestigious music festival that enhances the Casentino area through music, art and culture. Historic villages and natural spaces become unique stages, engaging the community and promoting sustainability and tradition.
To tell the story of the festival’s identity, I designed animations for social media and for The Gallery in Florence, reinterpreting piano keys as a key element of the brand. The result is a dynamic and engaging visual experience that transforms music into a narrative capable of moving the audience and strengthening the connection with the local territory.
Design and animation of icons, created for use on the website and social media channels.
Animation created for The Gallery in Florence, located in Piazza Santa Maria Novella.
The Santa Maria Novella gallery is an installation made up of three screens 25 metres long and 2 to 3 metres high. We used it as a visual support to sponsor the event.