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Illustrations that come to life in short, witty, light-hearted videos, with a strong concept underneath.
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Case study · Concept · Logo · Social
Project Eva
What if the women who made history lived today?
01 · The name
Eva, the first who dared.
A hymn to courage and evolution, inspired by the figure of Eve: not as a symbol of the fall or of error, but as the first to challenge limits and follow her curiosity, the first woman who dared.
02 · The idea
An iconic woman every month.
We want to tell the stories of women who made history, bringing them closer to the everyday lives of young women today. Not in a traditional way: by translating their energy and values into the present.
CleopatraEvaMalalaSimoneFridaGreta
03 · Goals and audience
Who it's for, and why.
1.An emotional bond
Bring the women who shaped history closer to a young audience.
2.Inspire
Help women believe in themselves, push past their limits and face life with courage.
3.A community
Build a digital community around empowerment and self-determination.
The audience: women aged 25 to 35, young professionals or students, active on social media, curious, interested in personal growth, culture and feminism.
04 · How we tell it
Three ways to leave a mark.
The profile Instagram
What would happen if these icons were catapulted into the present? Every story is an invitation: get inspired, make your voice heard, leave your mark.
project.eva•••
♡ 💬 ➤
project.eva The first woman, the first revolution. If knowledge is a sin, then so be it.
The content
A content plan for each woman. Frida: “Too Frida to stay quiet”. Cleopatra: “Believe, dare, rule”. Eve: “If knowledge is a sin, then so be it”.
Eva“If knowledge is a sin, then so be it.”Mountain video · apple pie · interview with a scientist
Frida“Too Frida to stay quiet.”Drawing picnic · body positivity · challenge
Cleopatra“Believe, dare, rule.”First job interview · interview with a CEO · make-up
The T-shirt
More than a piece of clothing: every print is an iconic woman to carry with you. You have the same energy inside: now it's your turn to leave a mark.
The partner: LINES
We pitched the project to a brand that shares the same values: fighting prejudice, the strength of women, being free.
LINES
1.Fighting prejudiceEnough stereotypes: LINES invites women to become the authors of their own independence.
2.The strength of womenNo gender bias should stand in the way of a woman's life.
3.Being freeA world where every woman can be herself.
The platform
The women of history, on a loop.
The online platform: illustrations in a grid and the words “Evolve or Repeat” repeating like a cycle to be broken.
05 · The result
A complete concept, presented by us.
Name, logo, illustrations, platform, social media, T-shirts and partner: a project ready to pitch. And we really did wear the T-shirts.